Domeina is a modern plant-based brand committed to delivering high-quality, sustainable, and natural products to a health-conscious audience. As consumer expectations shift towards more authentic and environmentally responsible choices, Domeina recognized the need for a complete brand transformation to better align with these values and stand out in an increasingly competitive global market.

Our objective was to create a cohesive brand identity and digital experience that not only reflected Domeina’s commitment to sustainability and natural quality but also appealed emotionally to modern consumers.

The project involved reimagining the entire visual and digital presence — from logo and packaging to website and mobile app design — ensuring consistency, flexibility, and a fresh, contemporary aesthetic across all touchpoints.

Through a strategic approach combining strong visual storytelling and user-centric digital design, we helped Domeina evolve into a future-ready brand positioned for international growth and long-term success.

Challenge

Domeina aimed to transform its brand from traditional to modern to attract a broader international audience.

The main challenges were:

1. Revitalize the brand’s visual identity while preserving its natural and authentic values.

2. Create a flexible system applicable across different product types and communication channels.

3. Ensure a seamless user experience both in physical products and across digital platforms (website and mobile app).

Solution

Our strategy focused on building a versatile yet distinctive visual system:

1. Logo: A minimalist yet organic symbol reflecting growth and natural energy.

2. Color palette: Dominated by fresh greens complemented with warm accent colors to convey vitality.

3. Typography: Modern, soft fonts ensuring readability and a friendly brand tone.

4. Packaging design: Clean and clear, allowing the product to be the main focus.

5. Website UX/UI design: Optimized user journeys, clear information architecture, and minimalist visual styling.

6. Mobile app design: An intuitive, user-friendly interface with smooth navigation.

Results

The new visual identity strengthened Domeina’s market position, increased user engagement, and improved communication of its values to existing and potential customers.

Following the rebranding, Domeina experienced:

1. Increased brand recognition in the market.

2. Improved user experience across digital platforms.

3. Strengthened customer trust in the sustainable products category.

Project Scope

1. Brand strategy

2. Visual identity

3. Logo design

4. Packaging design

5. UX/UI design (website and mobile app)

6. Digital brand presence