Clienture is a forward-thinking B2B SaaS platform helping businesses streamline client communications, task tracking, and onboarding processes through advanced Salesforce-powered solutions. As the product matured, Clienture needed a complete rebrand and digital transformation to align with its growing ambitions and position itself as a market leader in the enterprise SaaS space.

Our objective was to create a high-impact brand identity and interface system that would feel modern, trustworthy, and powerful—matching the expectations of its professional user base while supporting future product growth and feature expansion.

The scope covered a full reimagining of Clienture’s visual identity and product experience—from logo design and typography to marketing website and SaaS platform UI components.

Challenge

Clienture faced several key challenges:

1. The previous identity lacked memorability and did not communicate the platform’s value clearly.
2. The product UI was functional but visually outdated and inconsistent.
3. The brand needed to build more trust with enterprise users while remaining approachable for smaller teams and startups.

Solution

Our strategic design approach focused on clarity, flexibility, and sophistication:

1. Logo Design — A dynamic, tech-inspired symbol conveying connection, flow, and precision.
2. Visual System — Sleek, modern aesthetics with bold turquoise accents and dark UI foundations for a premium, tech-savvy feel.
3. Typography — A custom type pairing ensuring legibility across large data sets and dashboards.
4. UI/UX Design — A modular design system for platform components, onboarding, analytics, and dashboard interfaces.
5. Marketing Website — A conversion-optimized website communicating product features and value propositions with clarity.
6. Mockups & Branding Assets — From business cards to pitch decks and mobile previews, we ensured brand consistency across all touchpoints.

Results

The new branding and UX design positioned Clienture as a premium, reliable solution for modern teams. Post-launch feedback highlighted:

1. A sharp increase in user trust and platform engagement.
2. Improved onboarding flow and navigation across the app.
3. A professional and consistent brand that appeals to both enterprise and mid-market clients.

Project Scope

1. Brand strategy
2. Visual identity
3. Logo design
4. SaaS UI/UX design
5. Marketing website design
6. Digital brand presence & mockups